The next time you're in a meeting and someone brings up how the Web is killing magazines, you might want to come armed with these statistics. They are published by
GAIN, a graphic artists' industry group.
The survey was conducted by
Insight Express, a company that specializes in on-line research, and showed that:
* Only 32% read any magazine on-line
And here's why more don't read on-line:
** 54% say it's inconvenient
** 47% dislike the banner ads, pop-us, etc.
** 43% cited the price
** 23% blamed eye strain
When it comes to delivering content in a user-friendly format, it's hard to beat magazines. They're portable, inexpensive, can be take anywhere (beach, bathroom, bed, office, etc.), require no electricity or batteries, are disposable or can be kept indefinitely, easy to copy, etc.
Still, if 32% have gone on-line to read a magazine, it means that any content provider should be figuring out their strategy for delivering (and selling) their content on-line.
Posted by Rebecca Sterner at 10:43 AM |
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We've now added RSS to this weblog. What's RSS?
"Rich Site Summary (RSS) is a lightweight XML format designed for sharing headlines and other Web content. Think of it as a distributable "What's New" for your site." See
Intro to RSS for more info.
The XML icon in the signup box for the Weblog Email Digest is the cue that we're RSS capable.
So you can now subscribe to the weblog via content aggregators like
Amphetadesk and
NewzCrawler and many others.
Posted by Griff Wigley at 10:42 AM |
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