We keep hearing about how magazines need to develop marketing partners. We see evidence of these deals in a few places . . .
1. Every time we deal with Ticketmaster, we are pitched a TimeWarner magazine.
2. J.Jill catalogs have insert cards pitching O and other women's magazines.
Occasionally, you see a subscription offer on a bottle of wine, or salad dressing or a bicycle helmet package. Often, those offers are way too complicated for anyone to have the energy to respond to them:
Send in this form, along with your grocery store receipt, and we'll send you two free issues. After that, we'll sign you up for automatic renewal program, etc.
Here's an example of a partnership offer sent via email. If you've been wanting to test something like this, this might be a good model to follow. A valuable premium, the clear positioning of two brands (Oil of Olay and Real Simple), and an easy way to respond.
If this doesn't work, nothing will.
Posted by Rebecca Sterner at 7:57 AM |
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