In a recent rash of ABC and circulation scandals, there has been a rush to change rules, often after programs were deemed "ABC-acceptable." Of special concern was the threatened change in sponsored subs. This e-mail, from
ABC to the
MPA, suggests that clearer heads are prevailing and we should have at least another 6 months of playing with the current rules.
-----Original Message-----
From: Mike Lavery, President and CEO, of ABC
Sent: Thursday, September 30, 2004 10:08 AM
Subject: Magazine Buyers Advisory Committee Considerations
Thanks for the opportunity to speak to your Consumer Marketing Committee earlier this week.
As noted, the ABC's Magazine Buyers Advisory Committee met yesterday. Included in their agenda were the issues of sponsored sales purchaser qualification and payments of marketing and distribution fees to sponsor purchasers. You'll be pleased to learn that given the January 1, 2005 changes to ABC's Publisher's Statement, the Committee agreed to recommend NO changes in the rules governing these sponsored sales / purchaser matters.
As you know, the recommendations of ABC's advisory committees will be considered by the Board in November, however, both the MDAC and MBAC are of the same mind on these matters.
As always, if you have any questions or require further detail please don't hesitate to contact me.
Best, Mike
Posted by Rebecca Sterner at 4:41 AM |
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