The text below is about a Pink Magazine package description I did with designer Rob George. It appeared in a recent ParadyszMatera email newsletter.

Pink Magazine Launches Targeting Business Women

A new women's magazine targets professionals seeking success in business and fulfillment in their personal lives. The independently published Pink mailed a glossy 6" x 9" package in a bright shade of its namesake hue, with a teaser that promises to tell recipients "How to have a beautiful career... and a beautiful life."

The enclosed letter describes editorial coverage at length, and explains the decision behind the atypical (for business magazines) title. It reads, "The new magazine flips the word 'pink' on its ear -- just as American culture did with words like black (black is beautiful) and gay (gay pride)."

Pink hopes to represent those women who "embrace their femininity along with their strength." The letter promises profiles of successful and inspirational women, from corporate executives to entrepreneurs using their skills to change the world for the better, as well as tips on business topics like marketing, sales, branding, finance, negotiations, public speaking and philanthropy.

As for the personal life angle, the magazine tackles articles on reducing stress, maintaining good relationships amidst a hectic schedule, and planning to have a child. A color brochure offers several sample covers, showing profiles of executives Anne Sweeney of Disney and ABC, Linda Sawyer of Deutsche Inc., Cathie Black of Hearst Publishing, and Dawn Hudson of Pepsi. Designer Kate Spade and supermodel Iman also have their own covers.

The brochure echoes the main teaser, calling Pink "the only national magazine designed to inspire professional women to achieve a beautiful career and a beautiful life." It describes Pink as "Fortune meets Oprah." The offer is presented as "An Exclusive Invitation," and the response is dubbed an "R.S.V.P." The hard offer is $19.95 for seven issues.

Posted by Rebecca Sterner at 11:02 AM | Link