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	<title>Rebecca Sterner&#039;s Blog</title>
	<link>http://www.blog.rebeccasterner.com</link>
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		<title>Make Your Web Order Forms Work Harder</title>
		<description><![CDATA[Make sure at least part of the order form is &#8220;above the fold&#8221;. Strip out all unnecessary fields, so that the order form is quick to fill out.  And make it a goal to pre-populate order forms on landing pages attached to e-mails sent to current customers. Except for the &#8220;above the fold&#8221; tip &#8211; [...]]]></description>
		<link>http://www.blog.rebeccasterner.com/?p=99</link>
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		<title>Test Selling Subscriptions on Social Shopping Websites</title>
		<description><![CDATA[One to try is www.Groupon.com. Publishers pay a commission on subscriptions sold&#8211;the offer is for a limited time and can be targeted by region.  Could be a great way to play up an article that has special importance to a city served by Groupon.]]></description>
		<link>http://www.blog.rebeccasterner.com/?p=97</link>
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		<title>Bundle Subscriptions With Event Admissions</title>
		<description><![CDATA[This works for both B2B and B2c. Work with trade shows, seminars or other events that charge admission to include a subscription in the total fee, or as an additional product offered on the order form.  If you run your own events, even better!]]></description>
		<link>http://www.blog.rebeccasterner.com/?p=94</link>
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		<title>Swap &#8220;Exit Pops&#8221; With a Likely Partner</title>
		<description><![CDATA[If you publish a crafts magazine, for example, and have a relationship with a mail order craft supply company, offer to place a promotion for their website that pops up when someone exists your site in exchange for a subscription offer that pops up when someone exits THEIR site.]]></description>
		<link>http://www.blog.rebeccasterner.com/?p=91</link>
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		<title>Upsell Whenever Possible</title>
		<description><![CDATA[Pre-check the 2-year subscription box on the web order form.  Offer a special deal to &#8220;add an extra year&#8221; when someone calls in to order a subscription.  Don&#8217;t forget those &#8220;renewal at birth&#8221; offers on your invoices.]]></description>
		<link>http://www.blog.rebeccasterner.com/?p=88</link>
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		<title>Offer 2nd Year in Cash Acks</title>
		<description><![CDATA[Test mailing (and e-mailing to web orders) a cash acknowledgment that offers an extra year for a great deal. Often, it more than pays for itself.]]></description>
		<link>http://www.blog.rebeccasterner.com/?p=85</link>
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		<title>Polybag Gift Offers</title>
		<description><![CDATA[Test mailing your cold donor offers and subscribing donor offers as attached mail.  Some publishers report no difference in response, but pick up postal savings.]]></description>
		<link>http://www.blog.rebeccasterner.com/?p=83</link>
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		<title>Back Issues Obsolete</title>
		<description><![CDATA[More and more B2B publications are offering PDF articles for sale on their websites, eliminating the need to sell back issues.  What&#8217;s more, articles are selling at a rate that&#8217;s higher than back issues, with no costs after the preliminary archiving investment.  Article prices range from $7.50 &#8211; $250.]]></description>
		<link>http://www.blog.rebeccasterner.com/?p=81</link>
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		<title>301 Redirect</title>
		<description><![CDATA[Here&#8217;s a simple task to boost search engine results: Search engines may think &#8220;www.rebeccasterner.com&#8221; and &#8220;rebeccasterner.com&#8221; are different sites. Set up a permanent redirect (a &#8220;301 redirect&#8221;) between these sites. It&#8217;ll result in getting more search engine recognition of your site.]]></description>
		<link>http://www.blog.rebeccasterner.com/?p=79</link>
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		<title>Push Subs in Other Products</title>
		<description><![CDATA[If your company publishes books or premiums, or e-papers make sure to always include information about how to subscribe to your magazines. It&#8217;s shocking how many times this simple step isn&#8217;t taken!]]></description>
		<link>http://www.blog.rebeccasterner.com/?p=76</link>
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