Marketing Tip #4

December 31, 2009 on 3:16 pm | In Marketing Strategy | No Comments

On your e-newsletters, don’t publish the whole article. Publish just a teaser with a link to the full article on your website.

Marketing Tip #3

December 24, 2009 on 5:56 pm | In Marketing Strategy | No Comments

When you’re offering more than one term (like a 2-year term on a renewal offer) put the longer term on top as the first choice. In a web offer, check the 2-year term.

Marketing Tip #2

December 16, 2009 on 4:39 pm | In Marketing Strategy | No Comments

When you have a really great price on a subscription offer, play it up as a “family and friends” offer, and encourage your customers to forward it to their loved ones.

Marketing Tip #1

December 9, 2009 on 2:51 pm | In Marketing Strategy | No Comments

Always include a “forward this e-mail” option in your acquisition e-mails.

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