Marketing Tip #12

February 27, 2010 on 10:34 am | In Marketing Strategy | 3 Comments

If your expires are performing really well in your direct mail campaigns, it’s a sign that your renewal series is not aggressive enough. Add an effort or two to your series.

Marketing Tip #11

February 16, 2010 on 8:49 pm | In Marketing Strategy | No Comments

Test newsstand covers, cover blurbs and story ideas with your subscribers in an e-mail survey to improve sell-through rates on the newsstand.

Marketing Tip #10

February 11, 2010 on 8:41 pm | In Marketing Strategy | No Comments

No money for web usability studies? Invite people from your core audience to an informal meeting and watch them use your site. It’s amazing what you’ll learn from them about how people use your web site.

Marketing Tip #9

February 4, 2010 on 2:55 pm | In Marketing Strategy | No Comments

Incentivize your telephone customer service reps to offer extra year and early renewal upsells to customers calling in orders or non-complaint service inquiries.

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