Marketing Tip #20

April 24, 2010 on 9:56 am | In Marketing Strategy | No Comments

When you test a Facebook ad, have the ad mention one of the juiciest articles on your website, rather than a simple ad directing them to your website.

Marketing Tip #19

April 15, 2010 on 8:30 pm | In Marketing Strategy | No Comments

Want to know how websites rank with Google?  Install the Google toolbar that lets you instantly see not only the rank of every site, but how many sites link back to it.

Marketing Tip #18

April 10, 2010 on 8:50 pm | In Marketing Strategy | No Comments

Improve your Google rankings by asking bloggers to link back to your site.

Marketing Tip #17

April 10, 2010 on 8:49 pm | In Marketing Strategy | No Comments

When someone opts out of your e-newsletter or other e-mails, consider offering them a time out. Some customers might be willing to receive your e-mails again after a break (90 days?).

Marketing Tip #16

April 1, 2010 on 2:08 pm | In Marketing Strategy | No Comments

If you’re using last issue cover onserts, test tipping on a CRE envelope. see if the cash-with-order factor more than pays for the cost of including an envelope.

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