Bangtail Ads

May 29, 2010 on 2:34 pm | In Marketing Strategy | No Comments

From the MMPA Summit:  Liz Bredeson at  Meredith said they offer the flap on a bangtail envelope in bills and renewals to an advertiser.  Covers the costs of the BRE, hasn’t hurt response.  Liz suggests offers that don’t compete with magazine content.  Flap carries a “Special offer for [Magazine] Customers” slug.

Marketing Tip #24

May 22, 2010 on 6:16 am | In Marketing Strategy | No Comments

If you use the ubiquitous “statement of benefits” for your direct mail packages, take a cue from Entertainment Weekly, who has the line “Movie Screening Division” in their return address on the outer envelope. Can your magazine offer something similar, like “Recipe Test Kitchen” or “Golf Product Testing Division” that ties to your editorial speciality?

Marketing Tip #23

May 13, 2010 on 1:55 pm | In Marketing Strategy | No Comments

Test “exit pops” — pop-ups that appear only when someone leaves your website.

Marketing Tip #22

May 6, 2010 on 7:46 pm | In Marketing Strategy | No Comments

Don’t forget that you can “geo-target” in almost any web environment, so that only people within a certain region see your ad.

Marketing Tip #21

May 1, 2010 on 10:36 am | In Marketing Strategy | No Comments

Break up larger articles on your website into several pages to get more pageviews.

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