Push Subs in Other Products

June 25, 2010 on 4:10 pm | In Marketing Strategy | No Comments

If your company publishes books or premiums, or e-papers make sure to always include information about how to subscribe to your magazines. It’s shocking how many times this simple step isn’t taken!

Pass-Along Power in Trade Pub Promos

June 17, 2010 on 6:05 pm | In Marketing Strategy | No Comments

Add “Pass on to anyone else in your company who should be receiving this” message to your qualification forms.

Cross-Sell in Bills

June 12, 2010 on 3:49 pm | In Marketing Strategy | No Comments

Try cross-selling other magazine titles in your bills. Meredith has had success sending acknowledgments to people who paid with their order, by offering a great deal for another title.  Do this on both mailed and e-mailed bills.

Google “Press Release”

June 3, 2010 on 2:25 pm | In Marketing Strategy | No Comments

Here’s an overlooked way to get your articles noticed – let Google know when you post important stories or breaking news by filing out the info at this link: http://www.google.com/support/news_pub/bin/request.py?contact_type=suggest_content

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