Upsell Whenever Possible

July 30, 2010 on 7:36 pm | In Marketing Strategy | No Comments

Pre-check the 2-year subscription box on the web order form.  Offer a special deal to “add an extra year” when someone calls in to order a subscription.  Don’t forget those “renewal at birth” offers on your invoices.

Offer 2nd Year in Cash Acks

July 22, 2010 on 2:07 pm | In Marketing Strategy | No Comments

Test mailing (and e-mailing to web orders) a cash acknowledgment that offers an extra year for a great deal. Often, it more than pays for itself.

Polybag Gift Offers

July 17, 2010 on 9:17 am | In Marketing Strategy | No Comments

Test mailing your cold donor offers and subscribing donor offers as attached mail.  Some publishers report no difference in response, but pick up postal savings.

Back Issues Obsolete

July 17, 2010 on 9:16 am | In Marketing Strategy | No Comments

More and more B2B publications are offering PDF articles for sale on their websites, eliminating the need to sell back issues.  What’s more, articles are selling at a rate that’s higher than back issues, with no costs after the preliminary archiving investment.  Article prices range from $7.50 – $250.

301 Redirect

July 1, 2010 on 1:58 pm | In Marketing Strategy | No Comments

Here’s a simple task to boost search engine results: Search engines may think “www.rebeccasterner.com” and “rebeccasterner.com” are different sites. Set up a permanent redirect (a “301 redirect”) between these sites. It’ll result in getting more search engine recognition of your site.

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