Pass-Along Power in Trade Pub Promos

June 17, 2010 on 6:05 pm | In Marketing Strategy | No Comments

Add “Pass on to anyone else in your company who should be receiving this” message to your qualification forms.

Cross-Sell in Bills

June 12, 2010 on 3:49 pm | In Marketing Strategy | No Comments

Try cross-selling other magazine titles in your bills. Meredith has had success sending acknowledgments to people who paid with their order, by offering a great deal for another title.  Do this on both mailed and e-mailed bills.

Google “Press Release”

June 3, 2010 on 2:25 pm | In Marketing Strategy | No Comments

Here’s an overlooked way to get your articles noticed – let Google know when you post important stories or breaking news by filing out the info at this link: http://www.google.com/support/news_pub/bin/request.py?contact_type=suggest_content

Bangtail Ads

May 29, 2010 on 2:34 pm | In Marketing Strategy | No Comments

From the MMPA Summit:  Liz Bredeson at  Meredith said they offer the flap on a bangtail envelope in bills and renewals to an advertiser.  Covers the costs of the BRE, hasn’t hurt response.  Liz suggests offers that don’t compete with magazine content.  Flap carries a “Special offer for [Magazine] Customers” slug.

Marketing Tip #24

May 22, 2010 on 6:16 am | In Marketing Strategy | No Comments

If you use the ubiquitous “statement of benefits” for your direct mail packages, take a cue from Entertainment Weekly, who has the line “Movie Screening Division” in their return address on the outer envelope. Can your magazine offer something similar, like “Recipe Test Kitchen” or “Golf Product Testing Division” that ties to your editorial speciality?

Marketing Tip #23

May 13, 2010 on 1:55 pm | In Marketing Strategy | No Comments

Test “exit pops” — pop-ups that appear only when someone leaves your website.

Marketing Tip #22

May 6, 2010 on 7:46 pm | In Marketing Strategy | No Comments

Don’t forget that you can “geo-target” in almost any web environment, so that only people within a certain region see your ad.

Marketing Tip #21

May 1, 2010 on 10:36 am | In Marketing Strategy | No Comments

Break up larger articles on your website into several pages to get more pageviews.

Marketing Tip #20

April 24, 2010 on 9:56 am | In Marketing Strategy | No Comments

When you test a Facebook ad, have the ad mention one of the juiciest articles on your website, rather than a simple ad directing them to your website.

Marketing Tip #19

April 15, 2010 on 8:30 pm | In Marketing Strategy | No Comments

Want to know how websites rank with Google?  Install the Google toolbar that lets you instantly see not only the rank of every site, but how many sites link back to it.

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