Rebecca Sterner - Publishing Consultant

Rebecca Sterner does not believe in "template" consulting -- there is never one solution that works for all publishers. Each publisher has its own unique business model.

Consulting assignments can take many forms, from short-term one-time projects to long-term relationships. Examples of consulting assignments:

• Acting president for one year for Utne Reader, when founder went on sabbatical. Successfully ran business while simultaneously assisting in finding replacement for owner.

• Supervise fulfillment conversion project for Yankee magazine.

• Train inexperienced staff to become high-performing circulation experts.

• Revamp financial reporting system.

• Analyze large billing and renewal programs for profitability.

• Project management for vendor selection from research to RFP, and analysis of proposals to contract negotiation -- for newsstand distributors, fulfillment vendors and list managers.

• Marketing agency work for several large consumer products companies and smaller special interest titles. Create promotions, purchase printing and other goods, analyze results, etc. for direct mail, insert cards, renewals, e-mail, subscription agencies, etc.

• Research and develop new businesses.

• Manage all circulation functions.

• Research competitors.