Rebecca Sterner - Publishing Consultant

"Your idea last year for remailing multi-buyer names from winter list rentals really paid off - it was our best list in the spring by far (on 60,000 names!). Also, we're just now getting ready to mail Best of Farm Show as a periodical for the first time. The savings on 245,000 copies mailed is going to be tremendous.

And the "waiting room" program you turned us onto continues to pay dividends - so much so that I just cut back my big winter mailing by about 100,000 - getting rid of the weakest lists - because we're getting the same amount of subs from those who read about us at their doctors' offices. And those subs are much higher quality. What's more, I've got a proposal ready to go for the newstand folks to see if we can't get a little relief on some of the fees.

So you've really had an impact on what we're doing. Thanks for all of the above, and for being a great sounding board."
-- Mark Newhall, Editor & Publisher, FARM SHOW Magazine
www.farmshow.com

"Rebecca managed a direct mail campaign for our Enigma magazine start-up, achieving exceptionally high response rates. She grasped our complex, delicate positioning remarkably quickly, and wrote outstandingly creative copy. She managed all aspects of the production efficiently and with foresight, guiding us gently past numerous publishing start-up pitfalls, even outside her direct remit. She is generous, gracious and, in all, a pleasure to work with."
-- Julie Rousseau
Enigma Magazine

"I have been working with Rebecca for the past six years. During this time she’s help guide us through two major fulfillment conversions and has provided her expertise and wisdom on countless subscription, membership and product campaigns. Her insight and advice has been directly responsible for much of our campaign success and her calm but direct demeanor and assuredness has kept us steady in our times of crisis. She brings with her the perfect balance of strategic insight and tactical brilliance. But I’ll warn you if you’re looking for a consultant who will only tell you what you want to hear – go elsewhere. She tells you what you need to hear. And you’ll be better off for it."
-- Pat Sharpe, VP of Marketing and Business Development
National Association of Sports Officials and Referee Magazine

"Rebecca really helped us from a strategic perspective on a very important member upgrade process. Based on that strategy, we have increased our total paid membership file by 300%(!) over budget."
-- Ken Hurd, Senior Director
Affinity's Good Sam Emergency Road Service

"Since Rebecca has come on board to head up our circulation efforts, we have experienced better financial analysis, more creative marketing, more efficient newsstand sell-through and a better team environment between the circulation staff and the publishing staffs."
-- Dick Hendricks, Executive Vice President, Affinity Powersports Media
Publishers of more than a dozen special interest magazines, including Rider, Camping Life and Snow Goer.